PIERCE THE HEART OF YOUR TARGET MARKET
"Marketing is no longer about the stuff you make, but about the stories you tell." ~ Seth Godin
Hello, is there anybody out there? Can you hear me?
Chances are, whatever your size, you are operating in a crowded and jaded place. There is so much sameness and blandness, if you don't find ways to stand out, you will remain forever invisible and irrelevant. And we don't want that because you're really rather wonderful and all those potential customers need you.
SO HOW DO YOU TELL YOUR STORY IN A WAY THAT IS UNMISSABLE AND UNFORGETTABLE?
As the ongoing Brand Guardian for many international clients, including a Grammy-nominated musician and
an award-winning property developer, I firmly believe that the very best marketing strategy is to CARE.
So I get personal. It's woven into everything I do, every word I write, every image, font and colour I choose,
every voice I help to sing, social media tool I use and little gem I polish.
In 2020, doing just that, I increased one online learning platform's sales revenue by nearly 300%.
PEOPLE CARE ABOUT PEOPLE WHO CARE ABOUT PEOPLE
I guarantee that there will be something unique, inspiring and HUMAN in your story ~ be it your background, your carbon neutral ethics or your community engagement. Once we've shaped your narrative, we'll get to know your audience so we can communicate in the right voice. Let's meet them where they are rather than pushing them where we want them to be. No more 'Buy it today!', 'Read this exciting thing!', 'Click here to change your life!!!' In fact, no more clichéd words, tired claims or exclamation marks ~ just genuine PASSION.
I CAN CRAFT YOUR STORY IN THE FOLLOWING WAYS:
Identity ~ from new logos, straplines and bios to full re-invention, I have a proven history of adding and shaping brand collaterals that inspire, build trust and humanise.
Voice ~ narrating your story in a consistent, clear & captivating tone.
Lungs ~ writing style guidelines, ensuring brand compliance across your team so everyone is singing in harmony.
Looks ~ sourcing and creating on-brand, copyright-free images & graphics, making/editing videos & films, pitches, reviews, posts... high-end design that draws your audience in and compels them to read to the very last word.
Sounds ~ Bring visuals to life with music. I have world class, award-winning musicians and composers on my books.
Awareness ~ cross-platform tools that touch your customers and stakeholders, getting to know them inside-out so we can educate, captivate, interact, connect, gently compel and organically create loyalty.
Launches ~ proudly championing your new site, product or service across landing, sales and news pages, on and offline adverts, press releases and pitches, newsletters with subtle CTAs, SEO-laden informative and original blogs, and eyeball-grabbing email campaigns, funnels, follow-ups and re-engagements.
Growth ~ sharing your story, writing the sequel, expanding your audience and keeping them enthralled. Crafting fresh content, sharpening your collaterals, optimising cross-links, lighting you up on social media and much more.
Aim your arrow below and start targeting with precision and care.
Or if you want a general chat about how to market your business, contact me here: